Hello friends,
This episode is a little different because My buddy Casey Serrano is a copywriter at American lighting. So I wanted to sit down to talk about how Advertisers lean into story telling for their brands and how Science Fiction and Fantasy can help with that along with highlighting some of the wrinkles in how to leverage story to build your brand.
You can hire Casey Serrano to help you write copy here:
Things to look for in this episode:
What is Brand storytelling?
Why Brands don’t invest in good villans?
Why a campaign that had “Snoop dog” money Failed
As always please go show some love to the peeps in the show notes:
Maggie Lynn Held:
Maggie Lynn Held is an art director from the Denver Ad School who pops off with some incredibly creative ad designs. If the episode’s topic intrigues you consider checking out her portfolio for examples of Brand storytelling in action.
https://www.maggielynnheld.com/
Michael Santos:
Michael Santos is another Denver Ad School alumni with a wild and iconic style. Hire him!
A Sit down with Casey Serrano